It’s all about retention. That’s why Opera Mediaworks announced this week that its had acquired Yvolver. Headed by game veteran Steve Nix, the Dallas-based Yvolver created a marketing engagement platform that bears resemblance to airline frequent flyer loyalty programs. It created a way to reward gamers for playing games and staying loyal across a whole […]
It’s all about retention. That’s why Opera Mediaworks announced this week that its had acquired Yvolver. Headed by game veteran Steve Nix, the Dallas-based Yvolver created a marketing engagement platform that bears resemblance to airline frequent flyer loyalty programs. It created a way to reward gamers for playing games and staying loyal across a whole […]
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